Pricing & Tariff Update #3 – What it means for the 2025–26 season

Majesty Skis America – August 2025

If you’ve followed our previous updates, you know how significantly U.S. trade policy has impacted the outdoor industry. If you’re just tuning in, here’s a clear summary of where we now stand.

Tariffs continue to disrupt the industry

The U.S. government has now implemented a 15% base tariff on all E.U.-made skis and equipment, in addition to a 50% Section 232 tariff on steel edges and Titanal aluminum, both of which are essential to modern ski construction.

These penalties, along with a weakened U.S. dollar and higher global logistics costs, have increased our landed cost by approximately 25 percent compared to the same time last year.

Pricing changes ahead

At Majesty, we’ve absorbed much of the impact for as long as possible, but it’s no longer sustainable. As a result:

• Dealer pricing will increase by approximately 7 to 15 %
• Retail pricing will adjust upward between 10 to 17 %

We’ve worked hard to remain competitive while staying true to our commitment to quality and sustainability, but these adjustments are necessary to continue serving our customers and partners.

Pre-order fulfillment windows

Due to the cost of storing high-value inventory in the U.S., we will operate on a pre-order basis for select ski models, for online and pro-orders. This approach allows us to manage costs while still delivering the gear you want.

The upcoming pre-order fulfillment windows on select 2026 skis are as follows:

• End of November 2025
• End of December 2025
• Mid-February 2026

This schedule supports timely delivery while keeping prices as stable as possible given the volatile cost environment.

Our commitment to you

We understand that price changes are never ideal. But this is the fallout of global trade conditions affecting the entire ski industry. We’re absorbing as much as we can, and we remain fully committed to supporting our retailers, athletes and loyal customers.

Thank you for your continued trust and partnership. We’re proud to build skis that perform at the highest level and to stand with a community that values transparency and long-term vision.