Looking Ahead: Majesty's Next Chapter in North America

Looking Ahead: Majesty’s Next Chapter in North America

For the 2026–2027 winter season, Majesty Skis America will not be selling skis directly through our online store in the United States or Canada.

This decision reflects broader changes in the North American ski market. Specialty retailers have reduced preseason orders, some long-standing shops have closed, and several winters with delayed snowfall have weakened consumer demand. At the same time, new U.S. tariffs on European imports have significantly increased the cost of bringing Majesty skis into the country.

Rather than continue operating our own direct online store under these conditions, we are shifting to a more focused retail strategy.

A More Focused Approach

During the upcoming season, Majesty will work with a small group of specialty retailers that understand our skis and share our commitment to freeride, touring, and all-mountain skiing.

North American customers will be able to purchase or pre-order select Majesty models through:

These retailers have experienced staff who can help customers choose the right ski and, where available, arrange demo opportunities.

Special Orders and Customer Support

Our retail partners will carry a curated selection of Majesty skis. If you are looking for a model that is not available through one of our dealers, special factory orders from Majesty’s European headquarters may still be possible. U.S. orders may be subject to current import tariffs and additional shipping costs. Warranty and product support for North American customers will continue to be managed by Majesty headquarters in Europe.

Looking Forward

This is not the end of Majesty in North America. It is a pause in our direct online sales model while we adapt to a difficult business environment and prepare for a stronger, more sustainable future.

As market conditions improve, we will continue evaluating opportunities to rebuild our dealer network, strengthen customer support, and reconsider direct sales in the U.S. and Canada.

Thank You

Thank you to everyone who has purchased Majesty skis, attended our demo events, supported our retailers, recommended the brand, or followed our journey.

We remain committed to North American skiers and look forward to the next chapter.